{"id":1023,"date":"2025-04-15T11:27:42","date_gmt":"2025-04-15T08:27:42","guid":{"rendered":"https:\/\/www.fiance.fi\/?page_id=1023"},"modified":"2025-04-30T12:32:32","modified_gmt":"2025-04-30T09:32:32","slug":"estradi-5","status":"publish","type":"page","link":"https:\/\/www.fiance.fi\/index.php\/estradi-5\/","title":{"rendered":"Estradi Kyl\u00e4kauppa +"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(15,17,84,0) 0%|#0f1154 97%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.fiance.fi\/wp-content\/uploads\/2025\/04\/tausta-business.png&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;10vw||177px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;94fa2ee4-6b60-4d0b-b837-7f0ceae12b87&#8243; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;67px&#8221; header_line_height=&#8221;110%&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;50px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Estradi Kyl\u00e4kauppa Oy<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;7b6dbeca-d8f6-406f-b729-775afda17624&#8243; header_4_font=&#8221;Montserrat|700|||||||&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;20px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Vastuullinen l\u00e4hiruoka helposti yhdest\u00e4 paikasta<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1154&#8243; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|20px|45px|20px|false|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;rgba(255,255,255,0.2)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#f04e23&#8243; icon_width=&#8221;46px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_font=&#8221;|||on|||||&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>MARKKINA<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||||on|||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|-6px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Kuluttajak\u00e4ytt\u00e4ytyminen on muuttunut. l\u00e4hituotanto, vastuullisuus ja l\u00e4pin\u00e4kyvyys ohjaavat yh\u00e4 useamman ostosp\u00e4\u00e4t\u00f6ksi\u00e4. Kuluttajat haluavat tiet\u00e4\u00e4, mit\u00e4 ostavat ja kenelt\u00e4. Estradi vastaa t\u00e4h\u00e4n kysynt\u00e4\u00e4n tarjoamalla markkinapaikan, jossa asiakkaat voivat ostaa paikallisesti tuotettuja, korkealaatuisia tuotteita suoraan pienyritt\u00e4jilt\u00e4. Ruoan verkkokauppa kasvaa 13 % ja luomutuotanto 17 % vuodessa. Estradi toimii juuri n\u00e4iden trendien ytimess\u00e4.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|20px|45px|20px|false|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;rgba(255,255,255,0.2)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#f04e23&#8243; icon_width=&#8221;46px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>MALLI<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||||on|||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|-6px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Estradin liiketoimintamalli on kevyt, ketter\u00e4 ja riskit\u00f6n. Yhti\u00f6 ei varastoi tuotteita eik\u00e4 ota niit\u00e4 taseeseensa \u2013 se toimii puhtaasti alustana. Verkkokauppamuoto mahdollistaa toiminnan tehokkaan skaalaamisen alueellisesti ilman merkitt\u00e4vi\u00e4 lis\u00e4kustannuksia. SSO:n tyt\u00e4ryhti\u00f6n\u00e4 Estradi hy\u00f6dynt\u00e4\u00e4 valmiita logistiikka-, br\u00e4ndi- ja asiakasverkostoja, mik\u00e4 v\u00e4hent\u00e4\u00e4 riskej\u00e4 ja nopeuttaa kasvua. Malli yhdist\u00e4\u00e4 perinteisen kaupan luotettavuuden ja alustatalouden joustavuuden.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|20px|70px|20px|false|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;rgba(255,255,255,0.2)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#f04e23&#8243; icon_width=&#8221;46px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>ARVO<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||||on|||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|||-6px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1016\" data-end=\"1228\" class=\"\">Nykyinen markkinarakenne ei palvele pientuottajia \u2013 kauppojen valikoimat ovat rajattuja, ja kuluttajat eiv\u00e4t l\u00f6yd\u00e4 uniikkeja vaihtoehtoja. Estradi\u00a0 yhdist\u00e4\u00e4 kuluttajat ja tuottajat aidon tarinan ja laadun ymp\u00e4rille. Pientuottajat saavat n\u00e4kyvyytt\u00e4 ja p\u00e4\u00e4syn asiakasrajapintaan ilman suuria investointeja. Kuluttajat saavat mahdollisuuden helposti l\u00f6ydett\u00e4v\u00e4\u00e4n ja tilattavaan vastuulliseen, l\u00e4hell\u00e4 tuotettuun vaihtoehtoon. T\u00e4m\u00e4 luo pysyv\u00e4n asiakassuhteen ja erottautumistekij\u00e4n.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;rgba(255,255,255,0.2)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#f04e23&#8243; icon_width=&#8221;46px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>KASVU<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||||on|||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|-7px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Estradi on valmis kasvuun. Toimintamalli on helposti monistettavissa uusille alueille ja tuoteryhmille. Suomessa on tuhansia pientuottajia, joilla ei ole toimivaa myyntikanavaa \u2013 Estradi tarjoaa heille digitaalisen v\u00e4yl\u00e4n kuluttajalle. Verkkokauppa-alustan skaalaus on kustannustehokasta ja mahdollistaa nopean alueellisen laajentumisen. Yhdess\u00e4 SSO:n tuella Estradi on asemassa, jossa se voi kasvaa kest\u00e4v\u00e4sti ja kannattavasti \u2013 rakentaen samalla uutta kotimaisen tuotannon ekosysteemi\u00e4.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Vahva markkinapotentiaali&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x3d;||divi||400&#8243; icon_color=&#8221;#f04e23&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.7em&#8221; image_icon_custom_padding=&#8221;|||0px|false|false&#8221; custom_margin=&#8221;||10px||false|false&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Kustannustehokas toimintamalli&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x3d;||divi||400&#8243; icon_color=&#8221;#f04e23&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.7em&#8221; image_icon_custom_padding=&#8221;|||0px|false|false&#8221; custom_margin=&#8221;||10px||false|false&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Valmis ekosysteemi ja taustatuki&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x3d;||divi||400&#8243; icon_color=&#8221;#f04e23&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.7em&#8221; image_icon_custom_padding=&#8221;|||0px|false|false&#8221; custom_margin=&#8221;||10px||false|false&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Vastuullinen kuluttaminen on tulevaisuuden suunta&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x3d;||divi||400&#8243; icon_color=&#8221;#f04e23&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.7em&#8221; image_icon_custom_padding=&#8221;|||0px|false|false&#8221; custom_margin=&#8221;||10px||false|false&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/estradi.com\/&#8221; button_text=&#8221;ESTRADI KOTISIVUT&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8d5db7bd-5fee-4286-9c20-cee04f88ca34&#8243; button_text_size=&#8221;18px&#8221; button_bg_color=&#8221;#f04e23&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Roboto|500|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;||12px|||&#8221; custom_padding=&#8221;13px|24px|13px|24px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;596f4725-1c36-45b8-8f21-69157f74cf89&#8243; text_font=&#8221;|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;120%&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-start=\"203\" data-end=\"516\" class=\"\">Estradi Kyl\u00e4kauppa yhdist\u00e4\u00e4 paikalliset ruoan tuottajat ja kuluttajat yhteen digitaalisen alustan kautta. Toiminta hy\u00f6dytt\u00e4\u00e4 molempia osapuolia: asiakas saa laadukkaita, kotimaisia tuotteita suoraan l\u00e4hialueelta \u2013 tuottaja saa n\u00e4kyvyytt\u00e4, myyntikanavan ja mahdollisuuden kasvuun ilman raskaita investointeja.<\/p>\n<p data-start=\"518\" data-end=\"714\" class=\"\">Suur-Seudun Osuuskaupan (SSO) tyt\u00e4ryhti\u00f6n\u00e4 Estradi toimii vahvan ja arvostetun toimijan tukemana. T\u00e4m\u00e4 tarjoaa luotettavuutta, n\u00e4kyvyytt\u00e4 ja valmiit rakenteet liiketoiminnan skaalaamiseen.<\/p>\n<p data-start=\"716\" data-end=\"1048\" class=\"\">Kuluttajak\u00e4ytt\u00e4ytyminen muuttuu nopeasti \u2013 yh\u00e4 useampi valitsee l\u00e4pin\u00e4kyvyyden, vastuullisuuden ja paikallisuuden. Estradi vastaa t\u00e4h\u00e4n muutokseen ajankohtaisesti, oikealla hetkell\u00e4 ja oikealla mallilla. T\u00e4ss\u00e4 yhdistyv\u00e4t markkinamahdollisuus ja yhteiskunnallinen merkitt\u00e4vyys tavalla, joka tekee siit\u00e4 tulevaisuuden markkinapaikan.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||13px|||&#8221; hover_enabled=&#8221;0&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c7c498d6-db77-4021-bb40-6d07e13d832c&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; 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percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|600|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; number_font=&#8221;|700|||||||&#8221; number_text_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; number_font_size=&#8221;43px&#8221; min_height=&#8221;122px&#8221; custom_margin=&#8221;||-2px|||&#8221; custom_padding=&#8221;||13px|||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22number_text_color%22%93,%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22title_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243; title=&#8221;KPL&#8221;][\/et_pb_number_counter][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_font=&#8221;|||on|||||&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;14px||21px|||&#8221; hover_enabled=&#8221;0&#8243; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_3_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Annin osuus<\/h3>\n<p>[\/et_pb_text][et_pb_number_counter number=&#8221;24.81&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|600|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; number_font=&#8221;|700|||||||&#8221; number_text_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; number_font_size=&#8221;43px&#8221; min_height=&#8221;122px&#8221; custom_margin=&#8221;||-2px|||&#8221; custom_padding=&#8221;||13px|||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22number_text_color%22%93,%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22title_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243; title=&#8221;%&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_font=&#8221;|||on|||||&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;14px||23px|||&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_3_text_color%22%93}&#8221;]<\/p>\n<h3>Aikataulu<\/h3>\n<p>[\/et_pb_text][et_pb_number_counter number=&#8221;01.04.2025&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|600|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; number_font=&#8221;|700|||||||&#8221; number_text_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; number_font_size=&#8221;29px&#8221; min_height=&#8221;122px&#8221; custom_margin=&#8221;||-2px|||&#8221; custom_padding=&#8221;||13px|||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22number_text_color%22%93,%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22title_text_color%22%93}&#8221; title=&#8221;ALKAEN&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_number_counter][et_pb_number_counter number=&#8221;31.12.2025&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|600|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; number_font=&#8221;|700|||||||&#8221; number_text_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; number_font_size=&#8221;29px&#8221; min_height=&#8221;122px&#8221; custom_margin=&#8221;||-2px|||&#8221; custom_padding=&#8221;||13px|||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22number_text_color%22%93,%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22title_text_color%22%93}&#8221; title=&#8221;P\u00c4\u00c4TTYEN&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Stats&#8221; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0F1154&#8243; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; background_horizontal_offset_tablet=&#8221;-25vw&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||2px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c7c498d6-db77-4021-bb40-6d07e13d832c&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.3em&#8221; header_3_font_size_tablet=&#8221;20px&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Markkinan nykytilanne<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x26;||divi||400&#8243; icon_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; icon_width=&#8221;80px&#8221; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-7px|||&#8221; custom_padding=&#8221;||9px|||&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_font=&#8221;|||on|||||&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;14px|||||&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Kasvava kysynt\u00e4<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; width=&#8221;81.5%&#8221; custom_margin=&#8221;|||0px||&#8221; custom_padding=&#8221;2px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Suomalaiset kuluttajat ovat yh\u00e4 tietoisempia ruokansa alkuper\u00e4st\u00e4, tuotantotavoista ja eettisyydest\u00e4. L\u00e4hiruoan kulutus on kasvussa, yh\u00e4 useampi on valmis maksamaan enemm\u00e4n ruoasta, joka on l\u00e4hell\u00e4 tuotettua, l\u00e4pin\u00e4kyv\u00e4\u00e4 ja vastuullisesti valmistettua.<\/p>\n<p>Erityisesti paikallisten tuottajien tukeminen ja j\u00e4ljitett\u00e4vyys nousevat esiin valintakriteerein\u00e4. N\u00e4it\u00e4 arvoja kuluttajat etsiv\u00e4t aktiivisesti \u2013 mutta toistaiseksi markkina ei kykene vastaamaan kysynt\u00e4\u00e4n helppok\u00e4ytt\u00f6isesti tai laajamittaisesti.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf1f9;||fa||400&#8243; icon_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; icon_width=&#8221;80px&#8221; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-6px|||&#8221; custom_padding=&#8221;||12px|||&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_font=&#8221;|||on|||||&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;14px|||||&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Kasvumarkkina vailla br\u00e4ndi\u00e4<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; width=&#8221;81.5%&#8221; custom_margin=&#8221;|||0px||&#8221; custom_padding=&#8221;7px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>L\u00e4hiruokamarkkina on poikkeuksellisessa asemassa: kuluttajakysynt\u00e4 kasvaa, mutta markkinassa ei ole vahvoja br\u00e4ndej\u00e4.<\/p>\n<p>T\u00e4m\u00e4 tilanne tarjoaa merkitt\u00e4v\u00e4n mahdollisuuden uusille toimijoille nousta n\u00e4kyviksi ja luottamusta her\u00e4tt\u00e4viksi alustoiksi, jotka yhdist\u00e4v\u00e4t tuottajat ja kuluttajat.<\/p>\n<p>\u00a0&#8211; Mahdollisuus nousta johtavaksi alustabr\u00e4ndiksi<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;31px||||false|false&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;RUOAN VERKKOKAUPPA&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_number_counter title=&#8221;KASVU\/VUODESSA&#8221; number=&#8221;13&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat||||||||&#8221; 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title_text_color=&#8221;#FFFFFF&#8221; number_font=&#8221;Montserrat|700|||||||&#8221; number_text_align=&#8221;center&#8221; number_text_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; text_orientation=&#8221;left&#8221; custom_padding=&#8221;||40px|||&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;16px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; number_font_size_tablet=&#8221;&#8221; number_font_size_phone=&#8221;50px&#8221; number_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22number_text_color%22%93}&#8221;][\/et_pb_number_counter][et_pb_heading title=&#8221;L\u00c4HIRUOAN OSUUS&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_number_counter title=&#8221;SUOMEN RUOKAMARKKINASTA&#8221; number=&#8221;8&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat||||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#FFFFFF&#8221; number_font=&#8221;Montserrat|700|||||||&#8221; number_text_align=&#8221;center&#8221; number_text_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; text_orientation=&#8221;left&#8221; custom_padding=&#8221;||40px|||&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;16px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; number_font_size_tablet=&#8221;&#8221; number_font_size_phone=&#8221;50px&#8221; number_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22number_text_color%22%93}&#8221;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-49c4b97b-e86b-4c7f-b45f-4f924ea48d03&#8243; min_height=&#8221;1224.1px&#8221; custom_padding=&#8221;0px||39px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-49c4b97b-e86b-4c7f-b45f-4f924ea48d03%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;161.1px&#8221; custom_padding=&#8221;42px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c7c498d6-db77-4021-bb40-6d07e13d832c&#8221; header_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;20px||||false|false&#8221; header_3_font_size_tablet=&#8221;20px&#8221; header_3_font_size_phone=&#8221;22px&#8221; header_3_font_size_last_edited=&#8221;on|tablet&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_text_color%22,%22header_3_text_color%22,%22border_color_top%22%93}&#8221;]<\/p>\n<h3>Nykyinen ongelma<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;-29px|||||&#8221; custom_padding=&#8221;13px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>L\u00e4hiruoan markkinassa on ristiriita: kuluttajat haluavat ostaa, tuottajat haluaisivat myyd\u00e4, mutta kummallakaan ei ole helppoa tapaa tavoittaa toisiaan. Ostaminen on vaivalloista ja myyminen hajanaista \u2013 markkinoilta puuttuu keskitetty, helppok\u00e4ytt\u00f6inen alusta, joka yhdist\u00e4\u00e4 kysynn\u00e4n ja tarjonnan.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_color_bottom=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22border_color_right%22%93}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_font=&#8221;|||on|||||&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;14px|||||&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_3_text_color%22%93}&#8221;]<\/p>\n<h3>Kuluttajien ongelma<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;17px&#8221; width=&#8221;81.5%&#8221; custom_margin=&#8221;|||0px||&#8221; custom_padding=&#8221;5px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><strong>Saatavuus ja saavutettavuus<\/strong><\/p>\n<ul>\n<li>L\u00e4hiruokaa ei ole aina helposti saatavilla etenkin suurissa kaupungeissa tai p\u00e4ivitt\u00e4istavarakaupoissa.<\/li>\n<li>Tuottajien myyntipisteet (esim. maatilat, REKO-ringit, torit) voivat sijaita kaukana ja olla auki rajoitetusti.<\/li>\n<\/ul>\n<p><strong>Tieto ja n\u00e4kyvyys<\/strong><\/p>\n<ul>\n<li>Kuluttajat eiv\u00e4t aina tied\u00e4, mit\u00e4 l\u00e4hiruoka on, mist\u00e4 sit\u00e4 saa tai mitk\u00e4 tuotteet ovat l\u00e4hiruokaa.<\/li>\n<li>Selke\u00e4 markkinointi, merkint\u00e4 tai br\u00e4nd\u00e4ys puuttuu usein.<\/li>\n<\/ul>\n<p><strong>Ostoprosessin vaivalloisuus<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li>Toimitusketjut voivat olla haasteellisia: nouto vain tiettyn\u00e4 aikana, tietyst\u00e4 pisteest\u00e4.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;14px|||||&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_text_color%22,%22header_3_text_color%22%93}&#8221;]<\/p>\n<h3>Tuottajien ongelma<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;17px&#8221; width=&#8221;81.5%&#8221; custom_margin=&#8221;|||0px||&#8221; custom_padding=&#8221;6px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><strong>Myynti- ja logistiikkaosaaminen<\/strong><\/p>\n<ul>\n<li>Monilla tiloilla ei ole resursseja tai osaamista myyd\u00e4 tuotteita suoraan kuluttajille tai verkossa.<\/li>\n<\/ul>\n<p><strong>Volyymit ja jatkuvuus<\/strong><\/p>\n<ul>\n<li>L\u00e4hiruoka on usein kausiluonteista ja pieniss\u00e4 eriss\u00e4, mik\u00e4 vaikeuttaa esimerkiksi vakituisia toimitussopimuksia tai kauppaketjuihin p\u00e4\u00e4sy\u00e4.<\/li>\n<\/ul>\n<p><strong>Kilpailu<\/strong><\/p>\n<ul>\n<li>Suurten ruokaketjujen alhaiset hinnat ja tehokas logistiikka tekev\u00e4t kilpailemisesta vaikeaa. Kauppojen valikoimassa l\u00e4hituotteet hukkuvat tuotem\u00e4\u00e4r\u00e4\u00e4n.<\/li>\n<\/ul>\n<p><strong>Regulaatiot ja paperity\u00f6<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li>Elintarvikkeiden suora myynti vaatii tarkkaa s\u00e4\u00e4ntelyn tuntemusta ja byrokratia voi kuormittaa pienyritt\u00e4ji\u00e4.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||36px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c7c498d6-db77-4021-bb40-6d07e13d832c&#8221; header_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; header_3_font_size_tablet=&#8221;20px&#8221; header_3_font_size_phone=&#8221;22px&#8221; header_3_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_text_color%22,%22header_3_text_color%22%93}&#8221;]<\/p>\n<h3>Estradin ratkaisu<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|1px|auto||&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_color_right=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22border_color_right%22%93}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_font=&#8221;|||on|||||&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;-6px||0px||false|false&#8221; custom_padding=&#8221;14px|||||&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_3_text_color%22%93}&#8221;]<\/p>\n<h3>Alusta<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;17px&#8221; width=&#8221;89.7%&#8221; custom_margin=&#8221;|||0px||&#8221; custom_padding=&#8221;5px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><strong>Verkkokauppa-alusta<\/strong><\/p>\n<ul>\n<li>Estradi tarjoaa digitaalisen markkinapaikan, joka yhdist\u00e4\u00e4 kuluttajat ja paikalliset tuottajat yhteen helppok\u00e4ytt\u00f6iseen verkkokauppa-alustaan.<\/li>\n<\/ul>\n<p><strong>Kohdennus<\/strong><\/p>\n<ul>\n<li>Alustalle hyv\u00e4ksyt\u00e4\u00e4n vain paikallisia tuottajia, mik\u00e4 takaa kuluttajille laadukkaan ja l\u00e4hell\u00e4 tuotetun valikoiman.<\/li>\n<\/ul>\n<p><strong>SSO:n tuki<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li>Estradi toimii Suur-Seudun Osuuskaupan tyt\u00e4ryhti\u00f6n\u00e4, mik\u00e4 tuo taustalle vahvan ja luotetun br\u00e4ndin, valmiit jakeluverkostot ja alueellisen tunnettavuuden \u2013 ratkaisevat edut markkinoilla, joilla luottamus ja saavutettavuus ovat keskeisi\u00e4.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22border_color_right%22,%22border_color_left%22%93}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_font=&#8221;|||on|||||&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;14px|||||&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_3_text_color%22%93}&#8221;]<\/p>\n<h3>Kuluttajien hy\u00f6ty<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;17px&#8221; width=&#8221;88.4%&#8221; custom_margin=&#8221;|||2px||&#8221; custom_padding=&#8221;5px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><strong>Koottuna yhteen alustaan<\/strong><\/p>\n<ul>\n<li>Estradi tarjoaa kuluttajille helpon ja luotettavan tavan ostaa l\u00e4hiruokaa. Kaikki laadukkaat, paikallisesti tuotetut tuotteet l\u00f6ytyv\u00e4t yhdest\u00e4 verkkokaupasta \u2013 selke\u00e4sti koottuna.<\/li>\n<\/ul>\n<p><strong>Tilaus<\/strong><\/p>\n<ul>\n<li>Tuotteet ovat helposti tilattavissa, joten en\u00e4\u00e4 ei tarvita vaivalloisia noutoja, satunnaisia torik\u00e4yntej\u00e4 tai tuotteiden etsimist\u00e4 useista eri kanavista.<\/li>\n<\/ul>\n<p><strong>Vastuulliset valinnat vaivattomasti<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li>Kuluttajat voivat tukea l\u00e4hituottajia suoraan ostamalla tuotteita, joiden alkuper\u00e4\u00e4n, tuotantotapoihin ja arvoihin he voivat perehty\u00e4. Estradi tekee vastuullisista valinnoista vaivattomia: tarjolla on j\u00e4ljitett\u00e4v\u00e4\u00e4, eettist\u00e4 ja tuoretta ruokaa ilman, ett\u00e4 ostaminen vaatii ylim\u00e4\u00e4r\u00e4ist\u00e4 aikaa tai vaivaa.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_font=&#8221;|||on|||||&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px|1px|false|false&#8221; custom_padding=&#8221;14px|||||&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_3_text_color%22%93}&#8221;]<\/p>\n<h3>Tuottajien hy\u00f6ty<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;17px&#8221; width=&#8221;90.4%&#8221; custom_margin=&#8221;|-2px||3px||&#8221; custom_padding=&#8221;5px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><strong>Helppous<\/strong><\/p>\n<ul>\n<li>Tuottajat tavoittavat kohderyhm\u00e4ns\u00e4 ilman tarvetta rakentaa omaa verkkokauppaa, k\u00e4ytt\u00e4\u00e4 aikaa eri myyntialustoihin tai etsi\u00e4 asiakkaita itse.<\/li>\n<li>Estradi hoitaa: alustan teknisen yll\u00e4pidon, asiakasviestinn\u00e4n ja -hankinnan, br\u00e4nd\u00e4yksen sek\u00e4 ostopolun hallinnan.<\/li>\n<\/ul>\n<p><strong>Tuotteiden esillepano<\/strong><\/p>\n<ul>\n<li>Estradi tarjoaa tuottajille oman myyntikanavan, jossa tuotteet eiv\u00e4t huku suurten kauppojen massatarjonnan joukkoon.<\/li>\n<li>Tuottajat voivat itse p\u00e4\u00e4tt\u00e4\u00e4, mit\u00e4 tuotteita myyv\u00e4t ja milloin \u2013 t\u00e4ysin oman tuotantonsa, satokautensa ja resurssiensa mukaan, ilman sitovia sopimuksia tai toimituspaineita.<\/li>\n<\/ul>\n<p><strong>Kohderyhm\u00e4 k\u00e4den ulottuvilla<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li>Alustan k\u00e4ytt\u00e4j\u00e4t ovat valmiiksi kiinnostuneita l\u00e4hiruoasta ja etsiv\u00e4t nimenomaan paikallisesti tuotettuja, vastuullisia tuotteita. T\u00e4m\u00e4 tarkoittaa, ett\u00e4 tuottajat tavoittavat suoraan ostovalmiin, kohdennetun asiakaskunnan, joka arvostaa heid\u00e4n ty\u00f6t\u00e4\u00e4n ja valitsee tietoisesti heid\u00e4n tuotteitaan.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_center&#8221; background_blend=&#8221;multiply&#8221; custom_margin=&#8221;-1px|||||&#8221; custom_padding=&#8221;23px||3px||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; use_background_color_gradient_tablet=&#8221;on&#8221; use_background_color_gradient_phone=&#8221;off&#8221; background_color_gradient_stops_tablet=&#8221;#f0f3fb 30%|#f0f3fb 100%&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22background_color%22%93}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;2vw|auto|2px|auto|false|false&#8221; custom_padding=&#8221;0px||15px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c7c498d6-db77-4021-bb40-6d07e13d832c&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||2px|||&#8221; custom_padding=&#8221;11px|||||&#8221; header_3_font_size_tablet=&#8221;20px&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Varma menestyminen<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; custom_margin=&#8221;0px|||||&#8221; custom_padding=&#8221;13px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>L\u00e4hiruoan kulutuksesta on tulossa pysyv\u00e4 ilmi\u00f6, ei en\u00e4\u00e4 ohimenev\u00e4 trendi. Kuluttajien kiinnostus vastuullisuuteen, eettisiin valintoihin, pienyritt\u00e4jien tukemiseen ja ruokaturvallisuuteen kasvaa vuosi vuodelta \u2013 mutta markkina ei ole viel\u00e4 kyennyt vastaamaan kysynt\u00e4\u00e4n. Estradi toimii ratkaisuna juuri t\u00e4h\u00e4n.<\/p>\n<p><strong>Estradin etu:<\/strong><\/p>\n<p><strong>Br\u00e4ndivapaa markkina.<\/strong>\u00a0 L\u00e4hiruokamarkkina on pirstaloitunut ja br\u00e4ndit\u00f6n \u2013 Estradi voi nousta johtavaksi alustabr\u00e4ndiksi.<\/p>\n<p><strong>Kuluttajatrendi tukee kehityst\u00e4.<\/strong>\u00a0 Vastuullisuus, eettisyys, terveellisyys, l\u00e4pin\u00e4kyvyys \u2192 kaikki tukevat Estradin missiota.<\/p>\n<p><strong>Poliittinen &amp; julkinen tuki.<\/strong> Huoltovarmuus, l\u00e4hituotanto ja ruoan omavaraisuus ovat EU- ja kansallisella agendalla.<\/p>\n<p><strong>Skalautuva malli.<\/strong> Estradin teknologia- ja logistiikkaratkaisu on monistettavissa alueellisesti \u2192 mahdollisuus laajentamiseen niin kotimaanmarkkinoilla kuin kansainv\u00e4lisesti.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;10%|50px|10%|50px|false|false&#8221; custom_padding_tablet=&#8221;|30px||30px|false|false&#8221; custom_padding_phone=&#8221;|20px|60px|20px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Estradi rakentaa hajautetun, teknologiaa hy\u00f6dynt\u00e4v\u00e4n paikallisen ruokajakelun ekosysteemin, jossa yhdistyv\u00e4t:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700||on|||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; title_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;-15px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;17px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||40px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><strong>Alueellinen verkkokauppa-alusta<\/strong> \u2192 kuluttajat l\u00f6yt\u00e4v\u00e4t l\u00e4hituotteet helposti<\/p>\n<p><strong>Yhteislogistiikka<\/strong> \u2192 pienet tuottajat saavat tuotteet jakeluun kustannustehokkaasti<\/p>\n<p><strong>Br\u00e4nd\u00e4ys ja n\u00e4kyvyys<\/strong> \u2192 Estradi tuo l\u00e4hituottajien tuotteet samaan kuluttajayst\u00e4v\u00e4lliseen formaattiin<\/p>\n<p><strong>Data ja analytiikka<\/strong> \u2192 \u00e4lyk\u00e4s kysynn\u00e4n ja toimitusten ohjaus sek\u00e4 tuotannon optimointi<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;109px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c7c498d6-db77-4021-bb40-6d07e13d832c&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;1.3em&#8221; header_3_font_size_tablet=&#8221;20px&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Toimintasuunnitelma<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf15c;||fa||900&#8243; icon_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; icon_width=&#8221;46px&#8221; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;19px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>K\u00e4ynnistysvaihe<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>2024<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ff518096-fd45-48c0-8edd-f1c449eb99fb&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;180%&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Varsinainen toiminta alkoi syyskuun alussa 2024.<\/p>\n<p>Ensimm\u00e4iset toimitukset asiakkaille l\u00e4htiv\u00e4t Nummen logistiikkakeskuksesta.<\/p>\n<p>Verkkokaupassa oli mukana testatun mallin mukaiset tuotteet (150\/kpl) ja valitut tuottajat.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf080;||fa||900&#8243; icon_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; icon_width=&#8221;46px&#8221; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;19px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Kasvuvaihe<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>2025<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ff518096-fd45-48c0-8edd-f1c449eb99fb&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;180%&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Tuottajaverkoston laajentaminen uusille alueille ja tuotevalikoiman kasvattaminen.<\/p>\n<p>Asiakaskunnan kasvattaminen.<\/p>\n<p>Logistiikkainfran laajentaminen.<\/p>\n<p>Verkkokaupan jatkokehitys: personointi, tilaushistoria ja \u00e4lykk\u00e4\u00e4t tuotesuositukset.<\/p>\n<p>Asiakaskokemuksen kehitys analytiikan ja k\u00e4ytt\u00e4j\u00e4palautteen perusteella.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf688;||fa||900&#8243; icon_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; icon_width=&#8221;46px&#8221; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; text_text_color=&#8221;rgba(15,17,84,0.4)&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;19px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Skaalaus ja verkostomalli<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>2026<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ff518096-fd45-48c0-8edd-f1c449eb99fb&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;180%&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Palvelua skaalataan uusille seuduille yhteisty\u00f6ss\u00e4 muiden osuuskauppojen tai alueellisten toimijoiden kanssa.<\/p>\n<p>Estradin br\u00e4ndi vakiintuu, ja alusta tunnetaan kuluttajien ja tuottajien keskuudessa luotettavana ostopaikkana ja myyntikanavana.<\/p>\n<p>Alustaa kehitet\u00e4\u00e4n skaalautuvaksi malliksi: logistiikka, tuottajapaneeli, asiakaspolku ja tukipalvelut tuotteistetaan.<\/p>\n<p>Aloitetaan ensimm\u00e4iset pilotit B2B-asiakkaille (ravintolat, ammattikeitti\u00f6t).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf542;||fa||900&#8243; icon_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; icon_width=&#8221;46px&#8221; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;19px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Ensimm\u00e4iset valtakunnalliset lanseeraukset<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>2027<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ff518096-fd45-48c0-8edd-f1c449eb99fb&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;180%&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Estradi monistaa toimintamallinsa valtakunnallisesti, toiminta uusien osuuskauppojen alueilla eri puolilla Suomea.<\/p>\n<p>Logistiikkaverkosto perustuu useisiin alueellisiin keskuksiin, joita ohjataan keskitetysti alustalta.<\/p>\n<p>Estradi rakentaa kuluttajille suunnattuja lis\u00e4palveluita (esim. viikkokorit, reseptipohjaiset ostokset, tilausten personointi).<\/p>\n<p>B2B-segmentti kasvaa \u2013 ammattikeitti\u00f6t ja ravintolat tilaavat l\u00e4hiruokaa Estradin kautta.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf201;||fa||900&#8243; icon_color=&#8221;gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03&#8243; icon_width=&#8221;46px&#8221; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-b4cffcfe-f079-4ff5-8cf8-622cb257df03%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;19px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Johtava l\u00e4hiruoka-alusta Suomessa ja kansainv\u00e4lisyminen<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f07e4c19-df6a-4a1c-ba9b-f1eac659f65f&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>2028-<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ff518096-fd45-48c0-8edd-f1c449eb99fb&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;180%&#8221; custom_margin=&#8221;|-5px||||&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"2478\" data-end=\"2555\" class=\"\">Estradi on vakiinnuttanut asemansa Suomen johtavana l\u00e4hiruoan verkkokauppana.<\/p>\n<p>Toistuvien tilausten osuus ylitt\u00e4\u00e4 60\u202f%, ja asiakastyytyv\u00e4isyys pysyy korkealla.<\/p>\n<p>Estradi laajentaa toimintaansa elintarvikebr\u00e4ndien kehitt\u00e4j\u00e4ksi ja pienbr\u00e4ndien kasvualustaksi.<\/p>\n<p>Kansainv\u00e4listymismahdollisuuksia kartoitetaan \u2013 erityisesti l\u00e4hialueille ja B2B-sektorille.<\/p>\n<p>Ensimm\u00e4iset pilotit ulkomaille.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_module_preset=&#8221;44e52539-cead-43e5-bd57-eb8d3d608b93&#8243; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;120%&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;5px&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>EMOYHTI\u00d6<\/h2>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Suur-Seudun Osuuskauppa&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700||on|||||&#8221; title_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; title_font_size=&#8221;22px&#8221; custom_margin=&#8221;||-1px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.4em&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>Suur-Seudun Osuuskauppa (SSO) on alueellinen osuuskauppa, joka toimii L\u00e4ntisell\u00e4 Uudellamaalla ja Salon seutukunnassa kahdeksan kunnan alueella. SSO:lla on yli 70\u202f000 asiakasomistajaa ja yli 80 toimipaikkaa, jotka kattavat market- ja tavaratalokaupan, liikennekaupan, matkailu- ja ravitsemiskaupan sek\u00e4 autokaupan .<\/p>\n<p><strong>SSO:n rooli Estradin emoyhti\u00f6n\u00e4 tarjoaa useita strategisia etuja:<\/strong><\/p>\n<ul>\n<li>Luotettava br\u00e4ndi ja asiakasluottamus: SSO:n pitk\u00e4 historia ja vahva asema alueellaan mahdollistavat Estradille uskottavuutta ja valmiin asiakaskunnan.<\/li>\n<li>Laajat verkostot ja resurssit: SSO:n kattava toimipaikkaverkosto ja logistiikkaratkaisut tukevat Estradin toimintaa ja mahdollistavat tehokkaan jakelun.<\/li>\n<li>Vahva paikallinen tuntemus: SSO:n syv\u00e4 ymm\u00e4rrys alueensa kuluttajista ja tuottajista auttaa Estradia r\u00e4\u00e4t\u00e4l\u00f6im\u00e4\u00e4n palvelunsa vastaamaan paikallisia tarpeita.<\/li>\n<li>Yhteiset arvot: SSO:n sitoutuminen vastuullisuuteen ja paikallisten toimijoiden tukemiseen heijastuu my\u00f6s Estradin toiminnassa.<\/li>\n<\/ul>\n<p>Yhteisty\u00f6 SSO:n kanssa antaa Estradille vankan pohjan kasvaa ja kehitty\u00e4 l\u00e4hiruokamarkkinassa, hy\u00f6dynt\u00e4en emoyhti\u00f6ns\u00e4 kokemusta, resursseja ja alueellista tuntemusta.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/sso.fi\/&#8221; 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header_2_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>TIIMI<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;17px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>Estradia kehitt\u00e4\u00e4 yritt\u00e4j\u00e4m\u00e4isesti joukko verkkokaupan huippuammattilaisia.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.fiance.fi\/wp-content\/uploads\/2025\/04\/veijo-sso.png&#8221; title_text=&#8221;veijo sso&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|154px||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Veijo Heinonen&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700|||||||&#8221; title_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; custom_margin=&#8221;||2px|||&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;17px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>Toimitusjohtaja<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.fiance.fi\/wp-content\/uploads\/2025\/04\/nainen-profiili.png&#8221; title_text=&#8221;nainen profiili&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|149px||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Ulla Honkio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700|||||||&#8221; title_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; custom_margin=&#8221;||2px|||&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960&#8243; text_font_size=&#8221;17px&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{%22gcid-a8b0c8d5-b87f-4e71-8a95-649de8a6a960%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>Asiakaspalvelup\u00e4\u00e4llikk\u00f6<\/p>\n<p>\u0399 ulla.honkio@sok.fi<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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Kuluttajat haluavat tiet\u00e4\u00e4, mit\u00e4 ostavat ja kenelt\u00e4. Estradi vastaa t\u00e4h\u00e4n kysynt\u00e4\u00e4n tarjoamalla markkinapaikan, jossa asiakkaat voivat ostaa paikallisesti tuotettuja, korkealaatuisia tuotteita suoraan pienyritt\u00e4jilt\u00e4. Ruoan verkkokauppa kasvaa 13 % ja luomutuotanto 17 % vuodessa. Estradi toimii juuri n\u00e4iden trendien [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","pmpro_default_level":"","footnotes":""},"class_list":["post-1023","page","type-page","status-publish","hentry","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/www.fiance.fi\/index.php\/wp-json\/wp\/v2\/pages\/1023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fiance.fi\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fiance.fi\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fiance.fi\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fiance.fi\/index.php\/wp-json\/wp\/v2\/comments?post=1023"}],"version-history":[{"count":40,"href":"https:\/\/www.fiance.fi\/index.php\/wp-json\/wp\/v2\/pages\/1023\/revisions"}],"predecessor-version":[{"id":1342,"href":"https:\/\/www.fiance.fi\/index.php\/wp-json\/wp\/v2\/pages\/1023\/revisions\/1342"}],"wp:attachment":[{"href":"https:\/\/www.fiance.fi\/index.php\/wp-json\/wp\/v2\/media?parent=1023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}